A joke is funny when it really sort of takes you from behind, but you get it, you know? And it’s the same thing with a really brilliant idea. It’s also a major part of our collective creation. In order to have this Darwinist evolution happening in our office we materialize things: we make diagrams, we make statements, and we make lots of models. Then we sit around and discuss them. The fear that the new guy in office might have of saying something lame is eliminated if every second comment someone is cracking a joke. These jokes are often caused by someone turning things upside down, or twisting things inside out. or making unexpected combinations, or having something that looks profoundly ugly respond to a situation, and stuff like that. Quite often we might spend half a day making a model that we know is primarily funny to double check if could really works.
The thing about a really good joke is that you don’t get tiered of it. For instance, for the People’s Building we hired a Feng Shui master as a joke. We don’t really believe in Feng Shui but after a while, we started digging it. In the end, I presented the project with a smile on my face, but also liked the fact that these Feng Shui elements are embedded in the architecture. We reference things like that as a raw materials for inspiration.
And it makes it more fun to go to work.
Bjarke Ingels. Yes Man
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